Big News: Insanely Effective is Becoming Strength Through Feeling

Hey friends,

I’ve been thinking a lot about how best to capture the deep emotional work we do together here: the real heart of healing, growth, and transformation.

Over time, Insanely Effective has been a wonderful name. It reflects how we move beyond surface-level tips to create genuine change. Building emotional strength by diving into feelings, addressing unmet needs, and overcoming limiting beliefs. It’s about building emotional strength along the way.

But after hearing from so many of you—your insights, your encouragement, and your thoughtful feedback—I realize we can do even better.

Many of you helped me see that Strength Through Feeling captures the essence of our journey more clearly and powerfully. This name honors the courage it takes to face what’s inside, embrace vulnerability, and build a resilient emotional core.

I love how this new name reflects the daily work we do:

• Naming and owning our feelings

• Recognizing unmet emotional needs

• Breaking through limiting beliefs that keep us stuck

• Developing a deep, compassionate relationship with our inner child

• Creating real, lasting transformation that feels both practical and profound

As one subscriber beautifully put it, Strength Through Feeling is about finding your true power through connection with yourself; not just surviving, but thriving with emotional wisdom.

Another said it’s a “goal-orientated label and strength through feeling leads as an empowered opportunity.” And I couldn’t agree more.

The truth is, this work isn’t easy. It’s raw. It’s real. But it’s powerful. It’s a path to healing that meets you exactly where you are and builds strength from the inside out.

I’m so grateful to all of you who’ve been part of this journey, who share your stories, your struggles, and your growth. Your courage fuels this community.

So, starting now, Insanely Effective will be Strength Through Feeling. The same deep insights, honest stories, and heartfelt support…just a name that fits the work we’re doing even better.

This heart and leaf graphic perfectly reflects our new name, Strength Through Feeling. The heart represents the emotional core we’re learning to connect with, while the leaf symbolizes growth, healing, and the natural strength that emerges when we honor and nurture our feelings.

Thank you for your openness and encouragement as we evolve. If you have questions, thoughts, or want to chat about this change, I’m here. Reach out anytime in the chat or DM.

Here’s to growing stronger, together…through feelings.

With gratitude,
Zalman